The 2009 MTV Video Music Awards brought an influx of tweets to Twitter on Sunday. According to MTV, during the show alone, 1.3 million tweets were posted regarding the VMAs.
Twitter's Chloe Sladden explained to MTV that "during the VMAs, Twitter experienced three times our average volume of tweets."
"[It was] twice as many as during the news surrounding Michael Jackson this past summer," she added.
Twitter has undeniably changed the way the world interacts. Even celebrities were tweeting from their seats, with many expressing their distaste and anger for Kanye West's onstage stunt.
"The unique level of viewer engagement MTV was able to inspire during the VMAs was impressive," Sladden added. "We think Twitter can be the way television becomes more interactive, and MTV is showing us the way."
Read the full article about the VMA Twitter Experiment via MTV.com.
Thursday, September 17, 2009
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